Innovate, develop and challenge the status quo to inspire others. We are on a relentless quest for the best, aiming to improve performance, health and promote sustainability.
Our vision is to transform the way people live; to build a global platform personalised to their biometrics, needs, goals and psychology to meet all their nutritional needs. We aim to inspire people and give them the tools they need to perform better, live healthier and live happier.
While training for an Ironman race, our founder encountered a lack of quality plant-based protein powders that would give him the nutrients required to prepare for the race, while benefiting his digestion. Most had a poor taste, solubility, or were packed with artificial ingredients or sugar.
This journey inspired Nicholas to establish The Plant Era, a brand dedicated to crafting premium organic protein powders. After over one hundred product iterations and a year of relentless effort, he finally achieved a product that met his high standards.
During his time at The Plant Era, Nicholas observed two significant challenges faced by his customers. First, the premium quality of the organic product came with a large price tag, making it inaccessible to many. Secondly, there was a prevalent lack of understanding on how to effectively incorporate the product and other nutritional supplements into one's daily routine. While the product had exceptional nutritional benefits, he recognized that true transformative health outcomes required a holistic approach encompassing various aspects of diet and lifestyle.
Nicholas wanted to create real change in the world. After watching a close relative struggle & pass away from cancer, he realized that with the right diet, his loved one might have lived years longer. From then on, it wasn't just about protein powder but a holistic approach.
